The Retail Hub
Status: Concept Design
Contract value: Confidential
Size: 24,200 m2
The Marine Retail development will become the iconographic centre of a prestigious urban quarter that will become increasingly important in the future years as the development in neighboring plots kick start. This will become the heart of the marine cluster attracting visitors from adjacent land uses within the masterplan and neighboring towns/ cities.
The site links to the main traffic axes of the Marine Cluster. The new urban square created by carefully crafting spaces within the Marine retail plot offers pedestrians direct access to the amenities and guaranteeing an attractive space in which to spend time.
The marine retail development is unique to this cluster and stands out as an important element of spatial sequence, and makes a positive contribution to transforming the area into a lively and complex new urban quarter.
The architectural language and urban form of the Marine Retail is unique and deeply rooted in the Qatari Culture. We have recreated the concept of the ‘Souk’ at a modest scale. Efficient internal circulation via the ‘Sika’ and compact unit arrangements provide a well-organized internal layout reflected in the dynamic building massing. The plot is permeable and has uninterrupted routes throughout its length making the retail units attractive and marketable.